Telephone recruitment and survey research
Telephone data collection is performed using Sawtooth Ci3 and WinCATI, computer-assisted telephone interviewing (CATI) software. This technology optimizes data quality and efficiency. Equipped with 25 CATI stations, the program can accommodate many concurrent projects. Survey generally conducts 10 to 20 telephone projects at any given time. Interviewing occurs seven days a week.
CATI interviewing software also contains built-in quality-assurance features. Complex skip patterns can be programmed, reducing the possibility of human error. Automated call-scheduling software ensures that respondents are called on varying days of the week at different times of day and evening.
Interviewers are trained in general interviewing techniques, the use of the CATI system, and project-specific procedures, including item-by-item specifications for each questionnaire. Interviewers' phone performance, productivity, and response rates are routinely monitored. Corrective or remedial training is provided if necessary. Interview quality is continuously assessed using silent monitors installed on all telephones, and interviewer response rates are evaluated. Completed interviews are edited and coded within 48 hours.
Quality control is essential to the Survey Program. Trained editors review open-ended questionnaire items and interviewer comments. Program staff edit data for logic and range errors before sending it to the project investigator.